Bing Search Guidelines Search Engine Guidelines

These recommendations help the Bing web crawler effectively index and rank your site. Bing also lists techniques to avoid if you want to make sure your site is indexed.

• Bing Search Guidelines

Rules

• Pages need a title element
• Pages must not have a blank title
• Keyword stuffed alt text
• Provide an HTML site map
• Provide an XML sitemap
• Search bots cannot follow javascript: URLs
• No meta description tag
• Meta description same as the page title
• Page has no h1 element
• Hidden single pixel links may be penalized
• Invisible text may be penalized
• Bad neighborhood keyword found
• Page title is not unique
• Soft 404 for missing pages